Guest contributor Mark Stansbury from Annex Cloud, a SuiteCentric partner, shares his thoughts on the importance of micro-experiences for ecommerce in this blog post.
What are ecommerce and retail brands doing today to differentiate themselves in this competitive landscape? In our ever-expanding, digital world businesses have the unique opportunity to interface more regularly with consumers. In turn, consumers are looking for authentic brand experiences across their social media platforms, loyalty apps, and general online usage. These micro-experiences are an important opportunity to engage customers and make them feel like a part of your brands. Is your brand doing everything it can to maximize micro-experiences across all digital channels and engage your customer base in an authentic way?
We released a white paper entitled Micro-Experiences: Key Secrets to Brand Loyalty, it takes a deep dive into micro-moments and how those tiny interactions turn into great rewards. That being said, let’s take a look at which brands are leading the way with awesome, unique, and authentic micro-experiences.